Irina Gomez has decided to sell a sourcebook of Hispanic-American suppliers to southeastern businesses in predominantly Hispanic areas.She plans to call prospective customers and try to sell to them over the phone.Gomez will be using which of the following retailing techniques?

Question

Quizplus · Accepted Answer

Direct-response marketing involves reaching out to potential customers directly and attempting to make a sale. In this case, Irina Gomez plans to call prospective customers and sell her sourcebook over the phone. This is a form of direct-response marketing. The other options (m-commerce, indirect retailing, franchising, and vending) are not applicable to this situation.

Irina Gomez Has Decided to Sell a Sourcebook of Hispanic-American