The Summer Place has decided consumers will be drawn to its offering of wicker furniture and even be willing to drive out of their way.The store really needs to keep its overhead costs (such as rent)low and wants to avoid locating near competitors.For a location,the Summer Place will probably choose a:

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A freestanding store would be the best choice for the Summer Place as it allows for more flexibility in terms of location and rent negotiation. It also eliminates the possibility of being located near competitors, which is a priority for the store. While strip centers and shopping centers may offer potential foot traffic, they may also come with higher overhead costs and the risk of being near competitors. Factory outlets and regional malls may not be suitable for the store's target market and offering of wicker furniture.

The Summer Place Has Decided Consumers Will Be Drawn to Its