When Boris went into Sears to buy his wife a new iron for her birthday,he only planned to spend about $30,but the sales clerk was able to show him the superiority of a $60 iron to the less expensive model.In this example,the sales clerk engaged in:

Question

Quizplus · Accepted Answer

The sales clerk engaged in trading up by persuading Boris to purchase a more expensive, but superior quality iron.

When Boris Went into Sears to Buy His Wife a New