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When the New Father Left the Maternity Ward to Find

Question 64

Multiple Choice

When the new father left the maternity ward to find something to eat,he was surprised to see that he could buy McDonald's fast food in the hospital dining room.McDonald's is utilizing:


A) an agent/broker dominated channel
B) logistical distribution
C) multiplicative channels
D) a nontraditional channel
E) a strategic channel alliance

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