Girls can log onto www.Barbie.com and design their own special Barbie doll.They can choose the doll's skin tone,hair color,clothes,accessories,and name.The doll is created to the new owner's specifications and mailed to her by Mattel.With this doll,Mattel is using:
A) market aggregation
B) customer accumulation
C) niche marketing
D) mass customization
E) disintermediation
Correct Answer:
Verified
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