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Companies Wanting to Sell to Overseas Markets Are More Likely

Question 129

Multiple Choice

Companies wanting to sell to overseas markets are more likely to succeed with their own company-controlled sales force,rather than foreign intermediaries,when all of the following conditions are present EXCEPT:


A) the product category is relatively mature and the products are standardized
B) few legal restrictions constrain direct foreign investment
C) close competitors have set up their own direct distribution channels
D) the foreign country's culture is very similar to the U.S.culture
E) the company already has experienced salespeople and an established distribution channel in the foreign country

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