Refer to R.H.Kurt & Son.When a consumer goes to a sporting goods store to buy a rifle scope and cleaning equipment and discovers that the store does not carry rifle scopes,_____ is created,and the consumer is dissatisfied.

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A discrepancy of assortment occurs when a retailer does not carry the products that a consumer is seeking. In this scenario, the consumer is looking for a rifle scope and cleaning equipment, but the store does not carry rifle scopes, resulting in a discrepancy of assortment and dissatisfaction for the consumer.