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If a Hospital That Measured the Service Quality of Its

Question 50

Multiple Choice

If a hospital that measured the service quality of its physician care in terms of the total number of people who were attended to -- even if patients appeared to want more individualized care -- the hospital would be exhibiting a gap between:


A) what customers want and what management thinks customers want
B) the service quality specifications and the service that is actually provided
C) what the company provides and what the customer is told it provides
D) what management thinks customers want and the quality specifications management develops to provide the service
E) the service customers receive and the service they want

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