Marriott Hotels,as well as Hyatt Regency and Adam's Mark Inns,have expended many resources in developing Web sites that allow prospective customers to learn all that is necessary before selecting a hotel destination.The sites then allow individuals to make reservations at the hotel that best satisfy their requirements.Which of the following reflects the distribution strategy used by these hotel chains?

Question

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The use of the hotels' own websites to allow customers to make reservations indicates a direct distribution strategy, meaning that the hotels are bypassing intermediaries such as travel agents and relying on direct communication with customers.

Marriott Hotels,as Well as Hyatt Regency and Adam's Mark Inns,have