Satisfied customers are likely to engage in positive word-of-mouth communication,thereby helping to bring in new customers.Thus,a means for attracting,developing,and retaining customer is known as _____ marketing.

Question

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Relationship marketing focuses on building long-term customer relationships and loyalty through personalized communication and experiences. It emphasizes customer satisfaction and retention as a means for generating repeat business and positive word-of-mouth promotion.

Satisfied Customers Are Likely to Engage in Positive Word-Of-Mouth Communication,thereby