The level of relationship marketing that is least likely to be effective in the long term because its advantage is easily imitated by other firms is based on:

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Pricing paradigms are the level of relationship marketing that is least likely to be effective in the long term because pricing strategies can easily be duplicated by competitors, rendering them less effective in building long-lasting relationships with customers. Other levels of relationship marketing, such as personal communications, social bonds, service delivery heuristics, and structural bonds, are less easily imitated and can provide more sustainable advantages in building customer loyalty.

The Level of Relationship Marketing That Is Least Likely to Be