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Sierra Club and the Girl Scouts of America Are Nonprofit

Question 108

Multiple Choice

Sierra Club and the Girl Scouts of America are nonprofit organizations that want to develop marketing strategies to bring about mutually satisfying exchanges with their target markets as they work to protect our environment.Thus,both Sierra Club and the Girl Scouts of America have:


A) no need to develop an understanding of pricing
B) a marketing orientation
C) the same organizational structure as profit-making firms
D) no impact on nonbuyers
E) no need for marketing skills

Correct Answer:

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