An acceptable goal of the Metropolitan Area Transit Authority,a nonprofit organization,for its new bus and rail service would be to:

Question

Quizplus · Accepted Answer

As a nonprofit organization, the goal of the Metropolitan Area Transit Authority (MATA) should focus on serving the community and meeting the needs of its target market. Increasing awareness of its new bus and rail service to 75 percent is a reasonable and attainable goal that will help ensure that MATA is meeting the transportation needs of the community it serves. The other options, such as setting ridership volumes based on ROI or gaining a larger market share than a for-profit company, prioritize financial gain over meeting community needs, and are therefore less appropriate goals for a nonprofit organization like MATA.

An Acceptable Goal of the Metropolitan Area Transit Authority,a Nonprofit