SCENARIOS
Boutique Hotels
In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service oriented,with high-style decor,and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,CD players,Aveda brand bath and hair products,and down comforters and pillows.
(Turn the page for questions related to the scenario.)
-Refer to Boutique Hotels.To evaluate the quality provided by boutique hotels,customers would most likely depend on _____ qualities.

Question

Quizplus · Accepted Answer

Customers would most likely depend on experience qualities, as these are aspects of the service that can be evaluated only after the service has been consumed, such as the personalized service and ambiance offered by boutique hotels.

SCENARIOS Boutique Hotels