SCENARIOS
Boutique Hotels
In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service oriented,with high-style decor,and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,CD players,Aveda brand bath and hair products,and down comforters and pillows.
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-Refer to Smithsonian Children's Exhibit.In terms of the product decisions associated with the Smithsonian exhibit,:

Question

Quizplus · Accepted Answer

The exhibit is a high-involvement product, as it involves educational and cultural experiences for children and families. The product decisions associated with it involve careful planning, design, and execution to meet the goals and objectives of the exhibit. Service quality is also important as it affects the overall experience of the visitors. Pricing decisions are likely to be influenced by nonfinancial objectives such as the social value and impact of the exhibit. Word-of-mouth promotion may be effective, but other communication tools such as advertising and public relations may also be used.

SCENARIOS Boutique Hotels