SCENARIOS Boutique Hotels

SCENARIOS
Boutique Hotels
In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service oriented,with high-style decor,and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,CD players,Aveda brand bath and hair products,and down comforters and pillows.
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-Refer to The Ritzy Canine.Since the Ritzy Canine is able to provide whatever dietary needs,exercise plans,socialization,or medical attention a dog might require,it can be said to use:

A) mass standardization
B) mass customization
C) niche aggregation
D) focused integration
E) synergistic planning