The most important factor in successful new-product introductions is a good match between product characteristics and customer desires.

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A good match between product characteristics (such as features, design, quality, price, etc.) and customer desires (needs, wants, preferences, trends, etc.) is crucial for creating value for customers and gaining market share for the company. Other factors, such as effective marketing, distribution, pricing, promotion, branding, and customer service, also play important roles in new-product success, but they are often dependent on the core product offering. Therefore, companies should conduct thorough market research, product development, testing, and launch strategies to ensure that their new products meet the needs and expectations of their target customers.

The Most Important Factor in Successful New-Product Introductions Is a Good