When Banquet made its chicken patties 20 percent larger to provide greater value to the consumer,it was not trying to reach a new target market.Banquet has created a(n):
A) improved product
B) addition to an existing product line
C) discontinuous innovation
D) repositioned product
E) new product line

Question

Quizplus · Accepted Answer

By making the chicken patties 20 percent larger, Banquet has improved its existing product to provide greater value to the consumer. There is no indication that the change was made to reach a new target market or create a new product line.

When Banquet Made Its Chicken Patties 20 Percent Larger to Provide