Landingham Laboratories has decided to introduce its new over-the-counter antibiotic for ear infections in a limited market consisting of only two cities,and to closely monitor the reactions of potential customers to the product and its marketing program.This is called:

Question

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The strategy described in the scenario is test marketing, which involves introducing a new product in a limited market and monitoring customer reactions before a full launch. This allows the company to assess the product's potential success and make necessary adjustments before investing in a full-scale launch. Diffusion analysis involves studying how quickly a product will be adopted by the market, use test involves allowing potential customers to try the product for free, dual distribution involves using multiple channels to distribute the product, and laboratory testing involves conducting scientific experiments to test the product's effectiveness.

Landingham Laboratories Has Decided to Introduce Its New Over-The-Counter Antibiotic