Because Laurence Did Not Know Companies Actually Sold Pet Insurance

Because Laurence did not know companies actually sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident,he paid almost $4,000 to have his dog's broken hip replaced.Once he discovered that such a product existed,he perceived the insurance to be a(n) :

A) heterogeneous shopping product
B) diffusion
C) market laggard
D) product diversification
E) innovation