Chef's Catalog built its reputation on selling the highest-quality of baking ingredients.The catalog retailer has added a line of fine kitchen tools and wants its customers to think of the retailer as a place to buy everything needed to bake the finest breads and desserts--not just for buying the ingredients.The marketing term for changing consumers' perceptions of the Chef's Catalog is segmentation

Question

Quizplus · Accepted Answer

The marketing term for changing consumers' perceptions and expanding the product line is not segmentation. Segmentation refers to dividing the market into smaller groups of customers with similar needs and characteristics.

Chef's Catalog Built Its Reputation on Selling the Highest-Quality of Baking