Sela needs to buy several pieces of luggage.While there are several different manufacturers of luggage,Sela believes all of them are basically alike.The only feature she is genuinely concerned about is low price.For Sela,luggage would be classified as a(n)_____ product.
A) specialty
B) unsought
C) heterogeneous shopping
D) basic convenience
E) homogeneous shopping

Question

Quizplus · Accepted Answer

Sela's only concern is low price, and she believes all manufacturers are basically alike. This indicates that she sees luggage as a standardized product, which is characteristic of homogeneous shopping goods. Homogeneous shopping goods are products that customers see as similar in quality and features, with only minor variations in price.

Sela Needs to Buy Several Pieces of Luggage