SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Claxton Fruitcakes.What type of consumer product is the Claxton fruitcake for people who believe it to be an integral part of a merry Christmas?

Question

Quizplus · Accepted Answer

A specialty product is a product with unique characteristics or brand identification that buyers are willing to expend considerable effort to obtain. The Claxton fruitcake is considered a specialty product because it is a traditional part of Christmas for many people and they are willing to go to great lengths to find it.

SCENARIOS Alberto Culver Company