When the Witchduck Diner,serving Caribbean cuisine,first opened in Virginia Beach,it drew novelty seekers but few of the several hundred business people who worked within five miles of the restaurant..The owner's recognition that a problem exists is the first step in the marketing research process.

Question

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The statement correctly reflects the first step in the marketing research process, which is to identify and define the problem or opportunity.

When the Witchduck Diner,serving Caribbean Cuisine,first Opened in Virginia Beach,it