Soon after the Harriet Tubman Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer hours,attendance decreased.To determine why this decrease in attendance occurred,the museum staff could rely on:

Question

Quizplus · Accepted Answer

The best choice for the museum staff to determine why the decrease in attendance occurred is marketing research. Marketing research is the process of gathering, analyzing, and interpreting data related to a particular marketing problem or opportunity. In this case, the museum staff needs to gather information about why people are no longer attending the museum despite the increased hours and the small fee. This information can be obtained through various techniques such as surveys, focus groups, and observation. By conducting marketing research, the museum staff can gain valuable insights into the reasons behind the decrease in attendance and use this information to make informed decisions about how to address the issue.

Soon After the Harriet Tubman Museum Expanded Its Hours and Began