Marketing managers can use marketing research to:
A) improve the quality of their decision making
B) find out what a marketing plan failed
C) learn how to more efficiently retain customers
D) understand the ever-changing marketplace
E) do all of these

Question

Quizplus · Accepted Answer

Marketing research can be used for all of these purposes. It helps marketing managers make informed decisions based on data and insights, understand why certain marketing plans may have failed in the past, identify ways to retain customers more efficiently, and keep up with the constantly evolving marketplace.

Marketing Managers Can Use Marketing Research To