Avon Meadows Travel Agency has seen its number of customers decline by almost 15 percent in the last two years.The agency needs to understand the reason(s)for the decline before it can make plans to reverse the trend.The agency's manager has identified problem as a decreased number of vacationers willing to travel by airplane.What is its next step in the marketing research process?

Question

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The next step in the marketing research process would be to plan the research design. In this case, the agency needs to gather information on why vacationers are no longer willing to travel by airplane. Planning the research design would involve deciding on the type of research (such as surveys or focus groups), the sampling methods, and the data collection techniques needed to answer this question. Once the research design is planned, Avon Meadows Travel Agency can move on to collecting the necessary data.

Avon Meadows Travel Agency Has Seen Its Number of Customers