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One Day Before the Limited Release of a Multimillion Dollar

Question 77

Multiple Choice

One day before the limited release of a multimillion dollar movie about the bombing of the World Trade Center,a group of relatives of people who lost their family members on that day appeared on the news to tell everyone how wrong it was for any company to try to profit from the tragedy.To find out whether these relatives had an impact on the number of people who wanted to see the movie,its production company hired a research company to obtain questionnaire data from theater goers in the cities where the movie was scheduled to open.Given the circumstances,the research company should use:


A) a telephone survey
B) focus group interviews
C) personal interview surveys
D) a mail survey
E) a passive people meter

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