When the Boston Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers,it hired AMN to conduct a survey.It was important that the survey had a relatively low cost and offer anonymity to respondents to ensure candid answers.Which form of survey research should AMN have used?
A) mail survey
B) focus group
C) in-home personal interview
D) mall intercept interviews
E) CLT interviews

Question

Quizplus · Accepted Answer

A mail survey would allow AMN to reach a larger sample size of respondents in a cost-effective way while also offering anonymity, minimizing response bias and allowing for candid answers. This would be the most suitable option for this research objective. Focus groups, in-home personal interviews and mall intercept interviews would not offer anonymity and may be more costly to conduct. CLT interviews may not be suitable for this objective as it would require respondents to appear in-person, potentially limiting the sample size.

When the Boston Symphony Orchestra Wanted to Determine How to Make