Adidas,the athletic shoe manufacturer,wants to collect data on consumer receptivity to its newest product line extension--Adidas perfume,a perfume with a floral scent.The marketing research director has recommended using a mail panel operated by NPD Research.What can Adidas expect from a mail panel?
A) a very high response rate
B) the response rate will be low,as it is for all self-administered surveys
C) the participants are not usually compensated for their assistance,so it will be inexpensive
D) data collection is more rapid than telephone interviews
E) the panel of consumers will meet monthly to discuss products that were sent to them to try
Correct Answer:
Verified
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