After McDonald's Canada introduced a Lighter Choice menu,its researchers conducted intercept interviews in store and asked consumers,"What motivated you to buy a Veggie Burger?" and " If you were to change the product in any way,how would you?" These are examples of:
A) scaled-response
B) Likert scale
C) open-ended
D) dichotomous

Question

Quizplus · Accepted Answer

The intercept interviews with open-ended questions allowed for respondents to freely express their thoughts and opinions, providing valuable qualitative data for the researchers. Scaled-response, Likert scale, and dichotomous questions would not have allowed for this level of depth and nuance in the responses.

After McDonald's Canada Introduced a Lighter Choice Menu,its Researchers Conducted