While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?
A) a nonprobability sample
B) a quota sample
C) a convenience sample
D) a probability sample
E) a field service sample

Question

Quizplus · Accepted Answer

A probability sample is characterized by every element in the population having a known statistical likelihood of being selected,allowing an estimate of the accuracy of the sample.

While Discussing an Upcoming Marketing Research Study of How the Home