Which of the following statements about preparing and presenting the market research report is true?
A) Rely on hunches or managerial intuition instead of costly research for data analysis.
B) The report should begin with a clear,concise statement of the research project's objectives.
C) Put the report in a language that you,as the presenter,are comfortable using.
D) Never present the report orally.
E) All of the above statements about preparing and presenting the market research report are true.

Question

Quizplus · Accepted Answer

The statement that the report should begin with a clear, concise statement of the research project's objectives is true. The other statements are not true or advisable, such as relying on hunches or intuition instead of research, using language that only the presenter is comfortable with, and never presenting the report orally.

Which of the Following Statements About Preparing and Presenting the Market