IRI panel members shop with an ID card,which is presented at checkout in scanner-equipped grocery and drugstores,allowing IRI to electronically track each household's purchasing over time.This information on the household members is a product called:
A) InfoScan
B) VideOCart
C) BehaviorScan
D) Nielsen Data
E) Scanner Plus

Question

Quizplus · Accepted Answer

This is IRI's first product. It also offers InfoScan,which is a scanner-tracking service for the consumer packaged-good industry.

IRI Panel Members Shop with an ID Card,which Is Presented