Because some companies have been conducting market research for many years on particular markets they are interested in,they understand the characteristics of target customers.For this reason,marketing research should not be undertaken when:

Question

Quizplus · Accepted Answer

When a company has already conducted market research on a particular market and understands the characteristics of the target customers, conducting further research on the same market would be redundant and a waste of money. Therefore, option D is the correct choice. Option A, C, and E are incorrect as they do not consider the redundancy in research. Option B is also incorrect as the availability of secondary data is not the only factor to consider when deciding whether to conduct market research or not.

Because Some Companies Have Been Conducting Market Research for Many