SCENARIOS
Sav-More Supermarkets
Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More supermarkets have installed an electronic marketing system in its stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses barcode scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free standing insert (FSI)coupons.
-Refer to Sav-More Supermarkets.Edisto decided to survey each customer who stops in front of the frozen orange juice section on Saturday.The type of sample Edisto used for his research project is called:

Question

Quizplus · Accepted Answer

The type of sample used by Edisto is convenience sampling, as he is selecting customers who stop in front of a specific section on a specific day (Saturday), which is based on convenience rather than a random or structured process. However, convenience sampling may not be the best choice for obtaining a representative sample, as it may result in a biased sample that does not accurately reflect the population. It would be better to use a probability sampling method, such as simple random or stratified sampling, to increase the chances of getting a representative sample.

SCENARIOS Sav-More Supermarkets