Elefanten is a manufacturer of high-priced designer shoes for children up to the age of twelve.Its target market is parents with annual incomes greater than $75,000.Elefanten uses demographic segmentation variables.

Question

Quizplus · Accepted Answer

The statement mentions the use of demographic segmentation variables, specifically targeting parents with a certain annual income. This aligns with the definition of demographic segmentation, which involves dividing a market based on various demographic characteristics such as age, income, education, etc.

Elefanten Is a Manufacturer of High-Priced Designer Shoes for Children