Almost all cell phones sold in the United States sold are black.Almost all cell phones sold in Europe are color,and very few black phones are sold.A cell phone manufacturer knowing this information could use _____ segmentation when selling its phones internationally.

Question

Quizplus · Accepted Answer

The information provided indicates that there is a clear difference in the preferences of cell phone color between the United States and Europe. Therefore, the use of geographic segmentation would be appropriate to target the specific preferences of consumers in each region.

Almost All Cell Phones Sold in the United States Sold