Pharmaceutical firms have introduced new over-the-counter antacids that block the production of stomach acids while still marketing traditional antacids.Traditional antacids treat heartburn by neutralizing stomach acid.If sales of the new acid blockers reduce sales of the traditional antacids,then _____ has occurred.
A) demarketing
B) cannibalization
C) undifferentiation
D) repositioning
E) perceptual confusion

Question

Quizplus · Accepted Answer

Cannibalization occurs when sales of a new product cut into sales of a firm's existing products.

Pharmaceutical Firms Have Introduced New Over-The-Counter Antacids That Block the Production