For years,fryer chickens sold in grocery stores were perceived to be a rather generic product--one brand of chicken was much like another.Then Frank Perdue began an advertising campaign to tell consumers his brand of chicken was more tender and a better choice.Perdue brought _____ to the marketing of fryer chickens.
A) perceptual mapping
B) product differentiation
C) psychographic targeting
D) market innovation
E) cannibalization

Question

Quizplus · Accepted Answer

Product differentiation strategy is a positioning strategy that firms use to distinguish their products from those of competitors.

For Years,fryer Chickens Sold in Grocery Stores Were Perceived to Be