The Southern Company is the largest provider of utilities in the southeastern United States.It has also been accused of being the biggest source of industrial air pollution in the area.The Southern Company is trying to change consumer perception of the company by sponsoring a series of television programs on how to preserve our environment.The Southern Company is hoping that the programming will lead to:
A) repositioning
B) reengineering
C) demarketing
D) undifferentiated targeting
E) one-to-one marketing

Question

Quizplus · Accepted Answer

The Southern Company is attempting to change its brand perception in the minds of consumers by sponsoring television programs on environmental preservation. This strategy is an example of repositioning, which involves altering the way a brand is perceived in the minds of consumers.

The Southern Company Is the Largest Provider of Utilities in the Southeastern