SCENARIOS
Turkey Hunting Equipment
Around the beginning of fall each year,about 2.7 million turkey hunters all over the United States start looking at catalogs for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey license plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.That is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Better World Travelers Club.BWTC's design of travel packages that would appeal to people who liked hiking and camping and packages that appealed to those who liked resorts would indicate the company was using a _____ base.
A) benefit segmentation
B) demographic
C) psychographic
D) geodemographics
E) usage rate segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is when a company divides their target market based on personality traits, values, interests, and lifestyles. BWTC designing packages for people who like hiking and camping or resorts indicates they are using psychographic segmentation. Benefit segmentation is based on the benefits customers seek from a product or service, demographic segmentation is based on demographics such as age or gender, geodemographic segmentation uses a combination of geography and demographics, and usage rate segmentation divides customers based on how often they use a product or service.

SCENARIOS Turkey Hunting Equipment