SCENARIOS
Turkey Hunting Equipment
Around the beginning of fall each year,about 2.7 million turkey hunters all over the United States start looking at catalogs for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey license plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.That is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Better World Travelers Club.BWTC's appeal to those who want to help preserve the environment indicates that the company was using a _____ base.
A) benefit segmentation
B) demographic
C) socioeconomic
D) geodemographic
E) cultural segmentation

Question

Quizplus · Accepted Answer

The appeal to help preserve the environment indicates that BWTC is using benefit segmentation, which involves targeting consumers based on the benefits they seek from a product or service. In this case, the benefit is environmental preservation, which would appeal to a wide range of individuals regardless of their demographics, socioeconomic status, or geographic location. Therefore, options B, C, D, and E are not the best choice.

SCENARIOS Turkey Hunting Equipment