One of the causes of the growth of one-to-one marketing is decreasing brand loyalty.Discuss the reasons why consumers are more willing than ever to switch back and forth between major brands in a product category and even sometimes buy generic brands.

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The Answer of One of the causes of the growth of one-to-one marketing is decreasing brand loyalty.Discuss the reasons why consumers are more willing than ever to switch back and forth between major brands in a product category and even sometimes buy generic brands.

One of the Causes of the Growth of One-To-One Marketing