A keiretsu is an example of how strategic alliances can make efficient use of relationship marketing.

Question

Quizplus · Accepted Answer

Keiretsu is a type of strategic alliance in which companies come together for mutual benefit and long-term stability, often through cross-shareholding and collaboration. This collaboration and trust between companies exemplify the relationship marketing concept in creating long-term relationships that benefit all parties involved.

A Keiretsu Is an Example of How Strategic Alliances Can