Which of the following statements does NOT describe the business market?
A) Organizational buying decisions are usually made by independently by the purchasing agent while consumer buying decisions are made jointly.
B) Business customers tend to be more geographically concentrated,and customers in consumer markets tend to be more geographically dispersed.
C) The channel of distribution tends to be shorter for business markets than for consumer markets.
D) Purchasing by businesses is a more formal process than it is in consumer markets.
E) Business marketers tend to have far fewer customers than consumer marketers.
Correct Answer:
Verified
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