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Oscar O'hara Sells Printing Presses Ranging in Price from $29,000

Question 84

Multiple Choice

Oscar O'hara sells printing presses ranging in price from $29,000 to $500,000 to sign manufacturers.He wants to stimulate business among some of his customers who cannot afford to buy his printing presses,but who would like to be able to use one of these printing presses in their sign businesses.Which of the following actions is most appropriate in this example?


A) Develop leasing options for business customers.
B) Create full and complete reciprocity to ensure customer cash flow.
C) Manage derived demand to keep the customers' demand at the highest possible levels.
D) Create an environment with numerous joint demand opportunities for his customers.
E) Set up a straight-rebuy ordering system.

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