Oscar O'hara sells printing presses ranging in price from $29,000 to $500,000 to sign manufacturers.He wants to stimulate business among some of his customers who cannot afford to buy his printing presses,but who would like to be able to use one of these printing presses in their sign businesses.Which of the following actions is most appropriate in this example?
A) Develop leasing options for business customers.
B) Create full and complete reciprocity to ensure customer cash flow.
C) Manage derived demand to keep the customers' demand at the highest possible levels.
D) Create an environment with numerous joint demand opportunities for his customers.
E) Set up a straight-rebuy ordering system.
Correct Answer:
Verified
Q80: White Wave is a small company that
Q81: It is important that marketers understand the
Q82: Ellis is trying to sell laser detection
Q82: If a business needs a particular good
Q83: Parking garages,$500,000 printing presses,privately owner warehouses,and oil
Q85: Eilene Tifinio is the marketing manager for
Q87: Store mannequins,notebook computers,fax machine,and grocery carts are
Q88: At Garbino Metalware Welding,the shop foreman orders
Q89: Personal selling is pervasive in organizational markets
Q94: Although the price of a chemical added
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents