A _____ is situation requiring the purchase of a product for the first time.

Question

Quizplus · Accepted Answer

A new buy refers to a situation where a customer needs to purchase a product for the first time, indicating that there is no prior experience with the product or the supplier. This is different from a straight rebuy, where the customer is simply reordering a product they have purchased before, or a modified rebuy, where the customer is looking to make some changes to an existing purchase. A value buy and make-or-buy are not relevant to this scenario.

A _____ Is Situation Requiring the Purchase of a Product