A company that uses a Grote brand meat slicing machine typically buys a replacement blade once a year and has done so for the last five years.There is a new company that is offering a $200 blade for the Grote machine that is less expensive than buying one from Grote (a savings of about $50).It is time to buy a new blade,and you are in charge of the purchase.You will be most likely engaging in a:

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This situation is a modified rebuy because the company has purchased replacement blades for the Grote brand meat slicing machine for the last 5 years, but is considering buying from a new company with a lower price point. The decision-makers are likely to engage in information gathering and evaluation before making a decision, but they already have experience buying replacement blades and are familiar with their needs and specifications.

A Company That Uses a Grote Brand Meat Slicing Machine