SCENARIOS
Etruscan Railing Company
Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds.
-Refer to Laptop Computers.Lee,Arno,Talbot,and the company's sales force were all involved in the decision-making process for the laptop computer purchase.These people represent a:

Question

Quizplus · Accepted Answer

Lee, Arno, Talbot, and the company's sales force represent a buying center, which is a group of individuals within an organization who are involved in the purchase decision-making process. They are not a purchasing department, as this would typically refer to a specific department in the organization responsible for all purchasing decisions. They are also not a decision board, as this term is not commonly used in marketing literature to refer to a group involved in the purchase decision-making process. Finally, while the group may be involved in planning related to the purchase, they are not a planning group.

SCENARIOS Etruscan Railing Company